Projection screens are core optical accessories for smart projectors, laser TVs, commercial meeting rooms and educational digitalization in China. Driven by home theater demand, smart classroom renovation, corporate office upgrade and immersive cultural & tourism projects, the market keeps expanding. The industry is shifting from low-cost white PVC screens to high-value products including ALR screens, Fresnel screens, acoustically transparent screens and tension motorized screens. In 2025, China’s projection screen terminal market size reached approx. CNY 3.27 billion, with shipment volume around 18.42 million units, YoY growth +12.6%. Residential home use accounts for more than half of total revenue, being the largest segment; commercial segment (education, government & enterprise meeting, exhibition hall) ranks second.
By structure: Fixed frame screen, tension motorized screen, standard motorized screen, manual pull-down screen, floor rising screen, portable tripod screen, curved screen, acoustically transparent screen
By optical material: White PVC screen (entry mainstream), fiberglass screen, grey screen, ALR ambient light rejecting screen (Fresnel / lenticular type), flexible projection film, holographic screen
Fast-growing category: UST (Ultra Short Throw) ALR screens specially for laser TVs, with much higher ASP (average selling price)
Leading domestic brands: Elite Screens, VIVIDSTORM, Snowhite, XY Screens, Ruipu, JK, Mufanggong; Projector OEM brands (Hisense, Fengmi, Xgimi) also launch matching screens; Premium international brands: Stewart Filmscreen, Da-Lite, Screen Innovations. Industry features: A large number of small manufacturers with severe homogenization in low-end segment; technical barriers remain in high-end optical film and micro-structure coating. China has strong manufacturing capacity and exports a large volume overseas.
Residential: Home theater, laser TV, living room large screen (80–120 inches most popular)
Commercial B2B: Smart classrooms, corporate meeting rooms, exhibition halls, hotels, lecture halls
Professional engineering: Immersive experience, VR simulation, cinema, outdoor mobile projection
ALR ambient-light-rejecting screens become mainstream upgrade, designed for daytime viewing with UST laser TV;
Slim & invisible design: floor rising screen, in-ceiling hidden screen, no-drill installation;
Optimized for 4K / 8K, high gain, wide viewing angle, acoustic transparency integration;
Smart home IoT connection: motorized screens compatible with Mi Home, HarmonyOS, auto sync with projector;
Export growth: Chinese-made screens are shipped globally via B2B & cross-border e-commerce;
Challenges: High-end optical substrate partially relies on import; fierce price competition in low-end market.
Top consumption region: East China (Jiangsu, Zhejiang, Shanghai), followed by South China and North China. Channels: E-commerce (JD, Tmall, Douyin) dominates residential sales; commercial sales rely on AV integrators, engineering contractors and government bidding.
